Volvo Cars presents LifePaint. Road safety shouldnt be for the few. It should be for everyone. The ones not driving our cars, and the ones who prefer two wheels to four.

The best way to survive a crash.
Is not to crash

Available to buy online now. www.volvocars.co.uk/lifepaint

Volvo Cars/Albedo100 accept no liability or responsibility for any individual or individuals accident or injury by any road user or other object whilst wearing LifePaint, damage to property caused directly or indirectly by the paint and that it is transferable. Cycle safety is the cyclists responsibility and LifePaint is one of the many products that can aid visibility but cannot prevent accidents caused by the individual or other road users.

In the making of this film we used both LifePaint and another reflective paint product provided by Albedo100. LifePaint (which is water-based) was used on the textiles, while another Albedo100 reflective paint product (which is oil-based) was used on the bicycle frames and other metal surfaces. The film has not had any post production enhancement to the reflective capabilities seen.

Please note that LifePaint is primarily designed to stick on dry textiles and is most effective on fibrous materials. For a full description of how LifePaint works and could be used, please see our FAQ www.volvocars.co.uk/lifepaint.